Some delivery guy just visited my house to bring me a mysterious package. I was not expecting any parcels since none of my preorders are due for release yet, so it was quite a surprise.<\/p>\n
What I found inside was bread. Nine pieces of bread… It’s not everyday that I receive home deliveries full of nothing but bread, so you could say that it’s quite a momentous occasion.<\/p>\n
<\/p>\n
It turns out that this is yet another promotional gimmick by Animax Asia<\/a><\/strong>, a regional branch of Sony’s Animax satellite network. They will soon be airing Yakitate! Ja-pan<\/strong> in Singapore and other Asian countries where the channel operates. In Singapore, they have partnered up with BreadTalk<\/a> to promote the show.<\/p>\n
BreadTalk<\/strong> is a really popular bread and pastry franchise in Singapore. It was founded in 2000 and has now expanded to other Asian countries. You can read about the in-store promotions on Anime Desho Desho?<\/a>.<\/p>\n
By the way, if you’ve not heard of Yakitate! Ja-pan<\/a>, it is an anime\/manga series about people making bread. That’s about it. It’s also oddly successful, but not my cup of tea. The “Ja-pan” part in the title is a pun as “pan<\/em>” also means bread in Japanese.<\/p>\n
While I think it’s great that Animax Asia has recently been going all out<\/a> to engage the anime fan community in Singapore (as opposed to the other<\/em> guy), I question the effectiveness of their chosen methods. Of course, I am grateful for the free bread and all, but I would’ve preferred something that is more relevant to the series itself…<\/p>\n
On another note, this is the only real reason why you should watch Yakitate! Ja-pan:<\/p>\n
Some delivery guy just visited my house to bring me a mysterious package. I was not expecting any parcels since none of my preorders are due for release yet, so it was quite a surprise. What I found inside was … Continue reading