In order to fill this market demand, some consulting firm decided to open a “Boys†School Cafe” in Harajuku that hires real male students to serve as waiters in school uniforms. The main customer base is women around 20 to 30 years old. The menu is the usual overpriced semi-Western (but not really) fare found in most maid and cosplay cafes, i.e. 1,300 yen for an unappetizing plate of pasta or Japanese curry and 300 yen for a cup of soft drink. The shop functions as a cafe in the afternoon and a bar at night.

Take a look at Cafe Edelstein’s official site. I wonder if they get any male customers?

[ Source: Shibuya Keizai Shinbun ]