If anime were a religion, magical girls would be one of its Five Pillars, along with shounen battle, love comedy, mecha and sports. Friendship, courage and cuteness are the fundamentals of the classic mahou shoujo. Implied yuri and teenage angst come optional in contemporary interpretations.
It’s a genre that is really easy to understand and that’s why I’ve never really been a huge fan of it. It’s like watching the latest Hollywood adaptation of yet another Marvel superhero — mildly entertaining with few surprises.
Puella Magi Madoka Magica is different. I am not ready to declare it the best show this season after three episodes, but I will say that it definitely stands out.