The future of anime

Posted on September 4, 2007 by DarkMirage

Futurama
“Welcome to the woooorld of tomorrow!”

I’ve made it no secret that I think distributing media through physical means is an archaic and rapidly shrinking trade. I sincerely believe that everything that can be digitalized will eventually be digitalized, whether you want it or not. It is a destiny that all media companies have to face and it can be an enormous opportunity for those who adapt fast.

And of course, it’s no different for anime. That’s right, it’s rant time.

Evolution

The theory of evolution has frequently been summed up by the phrase “survival of the fittest”, and indeed it is the perfect phrase to describe business models in our era of rapid technological growth. The “fittest” refers not to the strongest or the best, but the ones who can adapt and evolve to survive the next big change. Many mighty creatures had, over the millennia, fallen victim to the waves of biological revolutions in our planet’s short history, and yet the small and insignificant cockroach, whose ancestors once crawled in the shadows of dinosaurs, survives to this very day.

Today, technology has brought about such sudden but wonderful changes to our world that some of our existing frameworks which have existed for hundreds of years are starting to fail us. There will always be those who do not believe that everything they have held to be sacred truths for their lives is now change, evolving and improving for the better. Every effort will be made to build a dam around this torrent of change. At first they will succeed, but no dam can hold off the force of nature that is the power of technology. Pandora’s Box cannot be closed once it has been opened.

Okay, maybe I am getting a little too abstract here. Let us move back to anime.

Declining DVD sales in Japan

According to this ITmedia article forwarded to me by Soulshift, Japan’s DVD sales are dropping. Heck, I will agree with those people who claim that DVD sales everywhere are on the decline, even if I have yet to see conclusive evidence of it. Because it just makes sense. I for one certainly do not think that DVDs are worth their price tags, even if I do buy them for collecting purposes. I think a lot of people in the younger generations agree with me.

This is not to say that I think all media content should be free and no one should get paid for his/her works. I don’t. But I do think that the old way of doing things will not last for much longer. It has nothing to do with wanting to get things for free. I will pay for it if I have to, but the more important point is that I want it in my way, my format and at my convenience. You can air free anime on TV 24-hours a day and I won’t give a damn because I rather watch the shows I want to watch whenever I feel like watching them. Call it unreasonable if you want, but that is the kind of mindset that young people growing up with the Internet as their main source of entertainment will have. And those are the potential customers in this business.

当社のDVDが売れない最大の理由は作品の力不足だが、業界全体でもアニメDVD販売が不振だ。その原因は1つではないだろう」とGDHの内田康史副社長は言う。HDD＆DVDレコーダーの普及や、YouTubeのような動画共有サイトへの違法アップロードの影響などが、DVD不振の原因として考えられるという。

The ITmedia article interviewed GDH, the parent company of GONZO, and according to them, the main reasons why DVD sales are dropping in Japan are because of the spread of HDD and DVD recorders and the popularity of video streaming sites such as YouTube. You can whine and cry all you want, but that is not going to make technology reverse itself and uninvent things that are inconvenient for your business.

And not everything can be solved through legislation either. Sure, you can waste spend money to hire a bunch of people who sit around and do nothing but send out takedown letters to YouTube, but are you then going to lobby for a law that bans people from recording TV shows with DVD recorders too? It is just not possible. And it should be noted that P2P filesharing is not even a blip on Japan’s radar. I know very few Japanese fans who have heard of, much less utilize, BitTorrent.

Old distribution model, new market paradigm

「当社がアニメDVDを海外展開する場合、字幕や音声、パッケージなどを海外仕様に作り変える時間が必要で、どうしても日本よりも後の発売になってしまう。このタイムラグのせいでビジネスチャンスを逃している面はある」

The same GDH representative goes on to say, “When we release our products overseas, it takes time to translate, dub and repackage, so the releases always end up being slower than in Japan. This time lag often results in many business opportunities being lost.”

I think this is a clear indication that they are slowly realizing the fact that the old system is showing its age. Foreign audiences are no longer contented to get slow and outdated releases. If they cannot get the series they want legally and fast, they will turn to the Internet. Illegal or not, the Internet is there and will always be there. Deal with it. The best way to go about solving this problem is obviously to cater to the global audience right from the start, instead of trying to pretend that regional markets are still clearly defined and segregated like they were twenty years ago.

The blame game

　ただ“犯人探し”に躍起になるだけでは、次のビジネスは生まれない。「時代とともにメディアは移り変わるもの。最も多くの人に視聴してもらえ、お金を払ってもらえる可能性が高いメディアを試し、ビジネスを切り開く必要がある」

The best quote: “Just searching for the ‘criminals’ is not going to do any good. It will not create any new business opportunities. Media has to change with time. There is a need for us to try out formats that bring us the greatest viewership and increase our opportunities to make money. We need to open up our business.” Exactly what I want to say. GDH has created a YouTube channel called “GONZO DOOGA” and is asking YouTube not to remove content that infringes on GONZO’s copyrights as long as they can serve as promotional material.

The same article goes on to say that illegal downloading has, ironically, proven a global demand for anime. What needs to be done is not to destroy this demand by isolating potential customers and calling them pirates. The content owners need to re-examine their business strategies and find out ways to tap into that newly-generated demand using the technology that enabled it all to happen: the Internet. Indeed, the GDH representative acknowledges the fact that illegal sites that charge users monthly fees to download anime are very popular overseas and that GDH sees it as a huge business opportunity waiting to be tapped in its quest to expand globally.

Online distribution

That brings me back to Odex. Some people think that I am against Video-On-Demand. That is not true. I am an fervent supporter of digital media distribution that actually achieves its true intention—being convenient. In fact, when I first suggested VOD to Mr. Peter Go many months ago, he was unreceptive to the idea. I am happy that a small step has now been taken in that direction, but it is really small indeed. And the way Odex has sequenced its actions certainly has not helped to bring about much enthusiasm for the minute change.

I mean, it simply makes no business sense to assume that the tech-savvy downloaders are an insignificant minority, provoke them into a frenzy, and then roll out a service that is targeted right at the very same group of people while pretending nothing happened. But of course the people at Odex know what they are doing because they did their market research, right? I sure hope they do.

Conclusions

It doesn’t matter how good DVD sales were in the past. It doesn’t matter how well the system used to work. I see only the future and I think the future will only get brighter for anime. But not for DVDs. Filesharing will not kill anything that is really important and has real purposes, it is simply a new paradigm that will serve to weed out the unevolved dinosaurs that fed on past inefficiencies in the system and profited disproportionately off the physical bottlenecks of old technology that no longer exist. It may make sense for most people to pay for movies on DVDs today, but a new system replacing it will soon emerge to reward creativity in a new and better way, just as a different incentive system used to exist before the invention of the video cassette.

The ones who get to the new winning formula first will reap the most benefits. And I’m glad to learn that the Japanese studios are at least putting some thought into this. Perhaps one day we will pay $30 a month to download and watch all the anime series we want. A guy can dream…

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78 Responses to The future of anime

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  1. tomoko says:
    September 6, 2007 at 11:04 am

    to #48 Pear san
    Your comments reminds me of this Neo Zeon Leader who seeks “Reformation of Human Beings” but lost the game and gone, still I like Char very much though *grin*

    I fully understand what you said, we gotta go to this direction in future, however, it’s Sunrise’ business to decide what stance they gonna take. Sunrise’ judgment might be wrong and they gonna be vanished from the market, who cares…. but from Sunrise point of view, they’ve learned a lesson to get lost their “privileged trademarks and copyrights” in the past as a result of South Korean judicial rulings that says “Gundam is already become Common Noun for robot cartoons in SK”….(what? do they know the fact that Gundam could not be exist without Sunrise? oh I can’t believe the judge…)

    And we could find same old episodes throughout the world, and in China especially, is the pain in the neck of Sunrise. These anime companies gotta produce quality items that satisfies their fan base and to survive in the market while fighting against those cream skimmers who never ever understand the due process of law. They might have two kind of future choices; Disney type of strong copy controller, or Creative Commons/ Comic Market style that trust the participants’ good will? I don’t know which is the “correct” way for their business.

    Old-type like me who only pay attentions to CCA and Old Gundam series, prioritize to keep stable supply of products than unknown future revolution, for that reason, I truly welcome this attitude to have “strict no-linking rule, very protective over their art” as their own rule.”, and I guess that current Sunrise might have same opinion because their current valuable main consumers are me kind of old types.

    So, if you want a revolution, you gotta make Sunrise believe that doing this will be profitable to them too, it’s you guys and younger otaku’s responsibility not Sunrise’. I want you to listen to the music of the Beatles “Revolution”, it all covers my concern.

  2. blauereiter says:
    September 6, 2007 at 4:52 pm

    Dark Mirage –

    You’re most welcome. I am first and foremost an animation lover like the rest of your readers here.

    I’ve been away from Singapore for quite a few years now and so have little understanding of the anime market back home. Blogs like yours ( including a few others like RIUVA and Zero’s ) keep me up to speed on the latest happenings.

    The recent events surrounding the Odex episode, in particular the anime fans ‘ refusal to back down to the powers that be have quite honestly surprised me. While the question of who is truly right or wrong is a matter of much debate, surely the solidarity displayed by the local community is an excellent indication just how fervent the anime fans in Singapore are.

  3. Yoshi says:
    September 6, 2007 at 6:29 pm

    tomoko: “I want you to listen to the music of the Beatles “Revolution”, it all covers my concern.”

    Haha, I wonder how many anime fans are old enough to remember THAT song. :)

    Pear: “これこそが革命だ。インターネットの栄えによる革命である。新時代の若者としては、それを受け入れなければならんということだ。古い考え方はもう通用しないのだから、アニメ会社もそろそろ対応するべきだ。”

    おお、偉い！でも「革命」って言うのはちょっと激しすぎるんじゃない？
    僕はね、革命より変革の方が良いと思っているけど。

  4. hound297 says:
    September 6, 2007 at 7:20 pm

    To Darkmirage,

    Your excellent writing never fail to amaze me and this entry had gave me a good overview of the things going on.

  5. tomoko says:
    September 6, 2007 at 8:06 pm

    Yoshi san>

    well well I’m already in 30s so I should have known THAT possibility. But, at the same time, the fact that these young people never know what the Beatles is, reveals some truth; young kids always seeks revolution without necessary efforts, aren’t they? Still you can learn your lesson from the history; If you want to change something, change yourself first! DIY is the startline these kids got to take, and I’m happy to support such efforts always. I don’t give a shixt to those who do not play their efforts but keep demanding all the way through. that’s what I wanted to say.

    ヨシさま＞
    まぁ、知らないかもですけどね、というわたくしも３０代のオールドタイプなのですが。一つ確かな事は、今も昔も、革命！とかなんとか、若い連中ってのは言ったりやったりしてましたね、ってこと。だけど、本当にやるべき行動を伴わないで、誰かにああしろこうしろ！と言う方が先に来ちゃって、結局何にもならなかったっていうね。。。これもある面の真実じゃないですか？何かを変えたいならば、その対象に変ってくれ！と注文するより先に、まず自分が変らないと行けないってことですよ。まず隗より先にはじめよってね（おー、これは中国の古典じゃないか、そんな昔から人間の行動原理はそんなに変ってない、と。ふむふむ）サンライズにあれこれ注文するより先に、あなたがたがやるべき努力があるんじゃないの？とそういう事なら、このオールドタイプは応援しますよ、と。そういう気持ちな訳です。１０代のキッズが解ってくれるかどうかは？ですが（苦笑）

  6. loltehnos says:
    September 7, 2007 at 12:14 am

    The whole conversation reminds me of how it always seems to me that it’s the Japanese fan-circles that seem to produce a lot more well-produced art and fansites than in Western fandom. Even for something that is insanely popular in the West, you’re likely to find more in Japanese fandom for a small obscure show. Seriously, I don’t know if I’m the only one who feels this way – but it just seems to me that there’s much more creative fan output over there.

    This *despite* the generally upheld stance of being respective of intellectual property. Which, everyone believes, is more restrictive than supportive of creative activity in its current implementations. Or so they say.
    (Question: Do they think that way because of a tradition of great creative media fandom output e.g. doujins; or do they have a great creative output because a mindset is common and promotes creativity? Personally I think it’s the former.)

    Famous blogs over there will probably get flamed if they use other people’s images. Fanart search engines will drop your site in a second if you have any official images or lyrics of anything copyrighted. Even fanartists believe that they are LUCKY to be able to make fanart because the companies are just closing one eye when they could be suing them.

    But over here blogs blatantly use others’ fanart and paste it without so much as a credit to dress up their posts. No need to mention blogs dedicated to downloads and entire screencap sets. The fact that AMVs featuring copyrighted music and animation get featured in major cons is bewildering to some Japanese. Then we scream because we can’t watch fansubs (which some are convinced is something we “deserve”).

    amirite? :(

    Surely this highlights some level of fundamental difference between the two cultures. If this sort of mindset is prevalent among anime *consumers*, what do you think the Japanese CEOs and so on are going to think? I think this “problem” of changing times has not hit Japan hard enough yet. Only the smart companies are noticing something and moving to a new mindset while observing global trends. But to others, as tomoko has said, it seems like there’s no real need to change, and after all it’s Japanese consumers first (who else was anime made for? Obviously them.) So how?
    If you ask me the attitude most fans have displayed is more likely to put off Japanese companies than encourage them to develop the market here. “They’re so demanding. They’re so ungrateful. So impatient.” Correct me if I’m wrong but I think many Japanese fans would think this way if they saw this case.
    And whether either side is justified or not, everyone seems to forget it’s the Japanese companies who have the final say in things. If they are unimpressed, you think we’re going to get more VoD titles and faster imports? I don’t think so. We haven’t earned it in their eyes. (I’m just extrapolating though. I want to know what they really think about this specifically.) And if bending to their rules is not worth it – then go without anime, like the true anti-RIAA people keep their hands off all RIAA music.

    I think eventually change will come about properly in the Japanese anime industry. But as it goes with a number of “modern” trends, I think there will be a bit of a lag before it really hits full stride in Japan. Meanwhile, anyone want to make a doujinshi? :[
    (/opinion)

  7. Pear says:
    September 7, 2007 at 3:20 am

    tomokoさんのいうとおりかもしれませんが、我々はアニメをなくしてもいきてゆける。アニメ会社のほうが、我々がいなきゃ生存できない。市場経済というのは、市場(人々）の要望に答えられる会社が生き残れ、栄えるものだ。

    実は、どっちに’せよ、わたしには関係のないことだ。一人の人間（しかも学生）としては、アニメがなきゃ生活できないなんて情けなく思わない？わたしも一応アニメ好きですけど、それほどの感情や係りは持ってない。だってわたしは受験や部活のこともいっぱいでなかなか処理できないくらいだもの。

    それはともかく、tomokoさんはガンダムに対しあれほどの感情を持つのは、ちょっと不思議と思うのですが、わからなくもない。（こちらは一応川澄綾子殿のファンですから）もっと日常生活を注意したらどうでしょうか。本を読んだり何かを学んだりしたら、もっと充実な人生を味わえると思います。ぜひ試してみてください。

  8. tomoko says:
    September 7, 2007 at 3:37 am

    loltehnos san>

    Wow, that’s somethings I wanted to point out and make you guys *realize* somehow. Thanks for giving us such interesting views.

    Pear san>
    いやあのね、だから、わたくしが言っているのは「無茶な要求をするファンよりも、アニメ会社をリスペクトして、作品を楽しみ続けたいファンの方が圧倒的多数ですよ」ということ。圧倒的多数すなわち、アニメ会社の利益だ。ファンサブは権利だ！とか言う人達は、自分の首を絞めている事に気がついた方が良い。アニメが無かったらファンサブも必要ないでしょ？市場原理主義だけでは、問題は解決しない。

    引用＞本を読んだり何かを学んだりしたら、もっと充実な人生を味わえると思います。＜引用終わり

    ガキが偉そうにほざくじゃないか、え？そんなもの言われるまでも無いわ！（爆笑）あなたより、間違いなく人生を謳歌してますよ。「ドラマ見せろ！」「アニメみせろ！」を超えて、アニメ会社とファンのもっとも理想的な関係を思索してるんですからね、こっちは。

  9. miyamiya says:
    September 7, 2007 at 8:00 am

    @tomoko> The Beatles are also my favorite band. Still I’m surprised that Japanese listen to English Oldies. Perhaps you might like other groups such as Bee Gees, Eagles etc. But seeing that there were good Japanese bands like Southern All Stars is proof that Japanese do listen to English songs. ^^

    引用＞ガキが偉そうにほざくじゃないか、え？そんなもの言われるまでも無いわ！（爆笑）あなたより、間違いなく人生を謳歌してますよ。「ドラマ見せろ！」「アニメみせろ！」を超えて、アニメ会社とファンのもっとも理想的な関係を思索してるんですからね、こっちは＜引用終わり

    Lol, well I agree with you that anime companies and fans should have a much better(idealistic) relationship. But since I’m a Singaporean, it’s hard for me to visualize something like that. So your ideals may not be easy for most Singaporeans since here, it is anime fans vs Odex (just a distributer of anime).
    Not many of us know the Japanese language, so we are pretty much unaffected by whatever marketing the original anime companies do in Japan. But of course, you are talking about the fan situation in Japan right?

    But I digress, what I think is that you should give the younger generation some leeway. Seeing that you are of an “older” generation, you should be more forgiving. But what do I know? I’m just a Singaporean guy in my mid twenties and I don’t know how you Japanese think ^^;

    I hope you are not offended but the whole thing sounds to me like this:
    Japanese Anime Kaisha = Tokugawa Shogunate
    Japanese Anime Fans = Samurai
    American Anime Fans = Blackships (黒船)
    Younger Anime Fans who believe in Internet = 明治維新/富国強兵 ??

    Lol lame joke I guess.

  10. tomoko says:
    September 7, 2007 at 11:34 am

    miyamiya san>

    Quote>>Still I’m surprised that Japanese listen to English OldiesSeeing that you are of an “older” generation, you should be more forgiving

  11. tomoko says:
    September 7, 2007 at 11:36 am

    sorry my comment #60 looks strange.

    miyamiya san>

    Quote>>Still I’m surprised that Japanese listen to English OldiesSeeing that you are of an “older” generation, you should be more forgiving

  12. tomoko says:
    September 7, 2007 at 11:38 am

    again… sorry many time, did I something wrong? Below message continues from my previous post.

    hahha-, you don’t know us really! Sorry no offense, but Japan is the capital to cater all the music of the world, it might be hard for you to purchase Polish Heavy Metal band’s album, or Folk Song of Madagascar people when you are in Hong Kong or in California, however, you can find them quite easily in Tokyo, we’ve got many specialty shops here ;) All these musicians (regardless of their genre) love to play in Japan because they can go hard-to-find record hunting while they’re on the road. We pay a lot to these musicians’ performance, but there are many other reason to attract musicians come and play here; we are the expert to make them feel welcomed and respected…. our behavior in concert is beautiful and we offer them variety of stock too.

    As for myself, I truly listen to all kind of music, not just oldies but if it sounds good to me, I’d listen to Classical music, Asian pops, Jamaican Reggae, Japanese Enka or Romanian Heavy Rock band, everything, there’s no “deaf” zone to me.

    Don’t you find this attitude IS very much Japanese? “Regardless of the genre or history or player’s nationality, good thing is good” and that’s the core idea of producing rich and interesting culture I reckon.

    オールディーズだけではありませんよ。日本人の音楽嗜好はあらゆるジャンルに及びますから。音楽/音源の種類の豊富さという点で、わが日本はダントツです。ポーランドのヘヴィメタバンドのアルバムとか、マダガスカルのフォーク音楽のアルバムを香港やカリフォルニアで買うのは難しいと思いますが、東京に来たら専門店がありますから、簡単に手に入ります。また、音楽家たちは全般的に、来日ツアーを好みます、レアなレコード収集もついでに出来ますから。日本のオーディエンスが沢山の音楽家たちを惹きつける理由は、演奏に高い金を払うからだけではありません。音楽家をリスペクトする技術に長けているからです。コンサートでの視聴態度も良く、しかも音楽ソフトのストックも充実している。

    わたくし個人に関して言えば、洋の東西、時代を問わずあらゆるジャンルの音楽を聴きますよ。クラシックからアジアン・ポップス、ジャマイカン・レゲエに日本の演歌に東欧のヘヴィロックに。感性が合うものを貪欲に求めます。死角はほとんど無いですね。

    そして、そういう態度って、すごく日本的だと思いますね。「良いものは良い」って。我々の文化を形成する核だと思います。

    Quote>Seeing that you are of an “older” generation, you should be more forgiving

  13. tomoko says:
    September 7, 2007 at 11:45 am

    OK maybe it’s wrong to write quote in here…

    this is the last part of my post. thanks for your patience and kind attention.

    >>Seeing that you are of an “older” generation, you should be more forgiving

    ahm…. impossible. I’ve done it all and am still doing so. I see no good points to be nice to these young offenders ;P このぐらいで、へこたれるようじゃ、そもそもお話にならんていうね・・・・。

    and well.. let me tell you my thoughts….

    Japanese Anime Kaisha = ジャブロー
    Japanese Anime Fans = ホワイトベース
    American Anime Fans = ジオン軍のランバ・ラル隊
    Younger Anime Fans who believe in Internet =　汎用型ザク各種　可能性は色々あるかな、っていう・・・　そんな感じで（微笑）

  14. miyamiya says:
    September 7, 2007 at 1:18 pm

    @tomoko> Yeah, there is so much I do not know about Japan. Makes it more interesting to me that way.

    引用＞
    Japanese Anime Kaisha = ジャブロー
    Japanese Anime Fans = ホワイトベース
    American Anime Fans = ジオン軍のランバ・ラル隊
    Younger Anime Fans who believe in Internet =　汎用型ザク各種　可能性は色々あるかな、っていう・・・　そんな感じで（微笑）
    ＜引用終わり

    ^^ さすがガンダムの大ファンですね。

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  17. Whatever says:
    September 12, 2007 at 9:54 pm

    Points by DarkMirage that I can almost certainly agree with:

    1) ‘I for one certainly do not think that DVDs are worth their price tags, even if I do buy them for collecting purposes.’

    2) ‘You can air free anime on TV 24-hours a day and I won’t give a damn because I rather watch the shows I want to watch whenever I feel like watching them.’

    3) ‘And not everything can be solved through legislation either. Sure, you can waste spend money to hire a bunch of people who sit around and do nothing but send out takedown letters to YouTube, but are you then going to lobby for a law that bans people from recording TV shows with DVD recorders too? It is just not possible. And it should be noted that P2P filesharing is not even a blip on Japan’s radar. I know very few Japanese fans who have heard of, much less utilize, BitTorrent.’

    Anime fans from different countries and hence difference cultures, will have different views on the whole ‘illegal anime downloading and copyrights infringement’ issue.

    The only thing we can do is to vote with our money. Whichever camp of the entire downloading issue you belong to or sympathise with.

    All this talk is good in that different views and points are being aired in public, but ultimately it will be just an intellectual debate at that if we do not put our ideals, values or beliefs into actions.

  18. k68 says:
    October 4, 2007 at 10:07 pm

    I agree with the article.
    Here is some example: I heard that Air is going to be made into an Anime. I was very excited back then. After some time, they started airing it on TV (in Japan). Great. 12-24 hours later, the first fansubs were available through BitTorrent. Of course I watched them.
    Then some years later, they announced the English DVDs. I’ve watched the whole series already 4 times and know basically every detail. Why should I buy the DVDs? The only purpose would be to look at the cover. That’s not worth the money.
    If I could have watched it online legally in english. I’d have done this for sure. But no, that’s not possible. So I had to stick to the fansubs.
    I’ll probably buy the DVDs when I see cheap ones. Probably at some 2nd hand anime dealer. The U.S. Distributor won’t see a single cent then aswell.
    Sucks for them. Sucks for me aswell, because I’d love to support them (to get more releases, add it to my collection and stuff). But I wont pay so much for some old anime I’ve seen 4 times already.

  19. AnimeFreak!!! says:
    October 8, 2007 at 2:25 am

    Ah…….. == someone change the logo for xedo on wiki…

    http://en.wikipedia.org/wiki/Odex

  20. ty says:
    October 23, 2007 at 11:56 am

    tomoko さん＞
    ここに来るのが遅いですが、いくつ尋ねてもよろしいですか。
    ガンダムの大ファンのようですが、ガンダムをはじめて見たのは地上放送でですか、それともVHS、LD、DVDを買ってはじめてガンダムの世界に気づきましたか。
    現在お金を出していて企業を支えている多くの社会人ファンは学生時代にテレビで見てはじめてガンダムファンになったと思います。VHS、LDを買うお金がない学生は、テレビ放送がなかったらガンダムファンはおろか、存在さえしらなかったかもしれません。それでしたらガンダムも現在の栄光はないでしょう。外国はまさにこの状態です。テレビで放送されない、レンタルもない、みんな知らない、しかもアニメに変な偏見をもつ人ばかりです。それを何とか改善しようと”若者”がネットでボランティアで働いています。お前らお金がないから、お金をかけないから、見るな、本当のファンじゃない、雑魚（ザク）だとは少々ひどくありませんか。すべて正しいとはいいません。作り手にお金が渡らなければ、いいものが作れなければ責任重大です。しかし、彼らがいたおかげて資産としてガンダムが成長したはずです。日本人ファンが海外に行ってもガンダムを知っている人がいて、胸が張れるわけです。もちろんその中に勘違いして生意気な態度を取ったりする人もいますが、それだけで市場を開拓した”若者”のネット派を簡単に馬鹿にしないでください。環境が整えていないが、海外市場が開き始めた現在、助けもせず見たければ自分を変えろ、こっちにあわせろ、お金出せとばかりいってくるのはどうかと思います。国内のファンがいいだけで海外のファンを簡単に見捨てないでください。お金がなければ始まらないが、お金さえあればいいなのですか。企業関係者か何か知りませんが、元々いなかった海外ファンはいりませんといえば、このまま進むのは一番でしょう。個人批判ではありません。日本文化を支えている方々を尊敬しています。単に双方にとって最悪の後戻りにむかついています。間違った日本語ご理解お願いします。

  21. Sumeragi_Tsubasa says:
    January 17, 2008 at 5:28 pm

    I agree with you on the 30 bucks a month for all the anime you want(hopefully it would become reality). I watch way too much anime and can’t afford to buy every show I watch.

  22. Ryuko_Hikaru says:
    January 18, 2008 at 5:24 pm

    Well I am not sure on the 30 bucks per month will amount to how much on the forex, but won’t that make the anime businesses crash due to losses considering how screwed the US dollar is over there?

    But I do want that kind of thing though, but hopefully it is worth every cent put it.

  23. {nemo_fishy] says:
    August 20, 2008 at 12:56 pm

    Legal download and sharing is definetly going up alongside Ilegal trade. Imagine the enjoyment of something you will almost never watch again if you could just download it without hurting your pocket. Movies are not a good industry at the moment because it relies on the revenue it’s not getting from dvd’s – just like the revolution from videos to dvds – there were major companies relying on the success something that was dissepearing. It’s one major advance after the other and we should not stay in the past for there are still many things for us to discover nor should we break the law just because of our own greed/disadvantage.

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